Partnership with ADMM and racing academy will enable racing license for enthusiasts

Gargash Group in partnership with ADMM has unveiled the first-ever Alfa Romeo Racing Academy in Abu Dhabi. Curated to give racing enthusiasts a platform to nurture their interests and to be part of the world of racing, the centre will offer guests the chance to take the Alfa Romeo Quadrifoglio for a spin on the racetrack along with the opportunity to obtain a racing license.

Gargash Group, one of the largest distributors of luxury performance cars in the UAE, has opened a standalone Alfa Romeo showroom in Abu Dhabi’s Yas Island

The opening was marked by the unveiling of the new showroom along with the launch of the world’s first Alfa Romeo Racing Academy.

Guests in attendance included Shehab Gargash, MD and group CEO of Gargash Group, Jean-Philippe Imparato, global brand CEO of Alfa Romeo, Saif Al Noaimi, CEO of Abu Dhabi Motorsports Management, and other senior members from the Gargash and Alfa Romeo teams.

Also present at the opening were Alfa Romeo F1 drivers Valtteri Bottas and Zhou Guanyu who were in town for the season ending Abu Dhabi Grand Prix.

Shehab Gargash said: “As Alfa Romeo’s official partner in the UAE, we have worked hard over the years to build a robust presence for the brand in the region. And we stand proud today expressing our willingness to continue to grow our brand and business by delivering yet another spectacular showroom and service center in Abu Dhabi.”

He added: “At Gargash Group, we strive to create new spaces that can deliver a vibrant and premium retail experience and with this new opening, we’re keen to build on our reputation and serve a market that is looking for great customer experience and high-quality automobiles.”

Jean-Philippe Imparto, brand chief executive officer, Alfa Romeo said: “Customers are at the centre of the Alfa Romeo universe. We are here today in partnership with Gargash Group to mark the beginning of our new chapter for Alfa Romeo in this key market. Strategically located in the heart of Yas Island, our newest showroom and Racing Academy are representative of this legendary brand’s DNA of passion and performance. We look forward to continuing our fruitful partnership as we build this iconic brand’s presence across the nation.”

Covering approximately 3000 sq ft, the new Alfa Romeo showroom will offer a full range of Alfa Romeo cars for sale, including the full complement of models from the Giulia, Stelvio and the Quadrifoglio range.